Why Exhibit
You don't need us to tell you that marketers, brand managers and the agencies and suppliers that serve them have been talking about integrated marketing since before the internet turned their world on its head. The promises of integration – lower costs, greater impact, and higher sales – are more attractive than they have ever been. Now, finally, the promise of truly integrated marketing and communications is becoming a reality...
...Integration: the time is NOW.
Thanks to the democratising power of the internet and the ubiquity of digital and broadband access, the integration opportunity has at last reached tipping point and become a realistic ambition for marketers and brands of all sizes and in all sectors. Budget holders – in agencies as well as client companies – are desperately seeking suppliers who can help them take advantage of this exciting new marketing and communications landscape.
Where is the gold buried?
Although the internet in general, and the explosion of social media in particular, provides the glue to bind together a truly integrated marketing approach, it is only part of the story: there are multiple opportunities to combine offline [direct marketing, print, POS, advertising etc] and online communications with mobile, social media and other channels to create new tools and methodologies, new opportunities for creativity, for formats, for hybrid communications, cross-media, to reduce costs, to increase interaction and customisation…and this is just the start.
Meeting key buyers
Suppliers that can help marketers and their agencies and media begin to fulfil the promise of integration in the digital age face an exciting future. But where can you meet the big brands, the big budget-holders, the early-adopters and the most forward-looking agencies, creatives and media owners who will lead the charge? How can you identify integration-savvy decision-makers ready to take the next steps? Don’t worry, help is at hand...
Four into one does go.
To help buyers find their way around this fast-changing landscape, and to practice a little of what we preach ourselves, mediaPro is divided into four sub-events which fit together to create a cohesive whole that is far greater than the sum of its parts:
Focuses on web, mobile, video and email and the burgeoning interactive technologies that provide an increasingly sophisticated platform for creative expression and targeted audience interaction for all varieties of brands and media owners.
Looks at the way in which brands and media communications come to life in this very tactile medium and which are becoming increasingly integrated into many online channels creating exciting opportunities for creatives, marketers and publishers.
Explores how brands understand, harness and engage with the dynamic phenomenon of social media. Incorporating social media and utilising the most popular social sites to create an intimate two-way dialogue with customers whilst listening to what their target audience really thinks of their brand, providing guidance and insight for future brand strategy.
Will show publishers and advertisers how magazine and newspaper brands can increasingly integrate content across print, digital and social media channels to access powerful communities of readers to drive revenues and measurable response.
The educational programme at mediaPro 2010
We’re putting together a comprehensive free to attend programme in 8 theatres to give marketers, publishers, creatives and production the chance to see the latest innovations, and hear experts and leaders talk about their experience through informative case studies. More than 100 hours of quality content.
Headlining will be a series of integrated marketing keynotes featuring Rory Sutherland Vice Chairman of Ogilvy, Tim Brooks MD of Guardian News and Media plus top client side marketers from Ford, Airmiles and O2 plus many more.
There are also dedicated theatres covering Digital Marketing, Lead generation and Social Media Marketing. There is also a dedicated theatre for print production and the Adobe Creative Theatre. Plus there is a dedicated programme for publishers.
What’s in a stand?
- Stand Packages at mediaPro 2010 are designed to deliver additional value for all our exhibitors.
- Across a variety of channels we can provide an integrated lead generation and awareness solutions for your company.
- Speaking platform at the event
- Editorial coverage in preview magazines
- Advertising opportunities
- Feature coverage on the mediaPro website
- Editorial and links in a series of special focus e-newsletters
- Exhibition Guide listing
- Link and listing on the mediaPro website
- Coverage in the mediaPro Buyers Guide sent to all attendees and non attending pre-registering delegates after the event
- Free personalised tickets to invite your customers and prospects
- Access to email and postal data to run dedicated promotions for your company
Who should exhibit?
You should exhibit if you supply any of the following products or services:
- Web design and digital marketing
- Video marketing
- mobile marketing
- Email marketing
- Ecommerce Solutions
- Social media monitoring solutions
- Social media marketing
- Online PR
- Data Integration
- Direct Marketing and cross media solutions
- Catalogue services
- Creative software
- Print and pre-media Solutions
- Print media distribution
- Innovative and sustainable substrates
Contact for more information, rates and a floor plan tom.vine@firstcitymedia.co.uk
for speaker enquiries email geoff.hall@firstcitymedia.co.uk
