Why Exhibit

You don't need us to tell you that marketers, brand managers and the agencies and suppliers that serve them have been talking about integrated marketing since before the internet turned their world on its head. The promises of integration – lower costs, greater impact, and higher sales – are more attractive than they have ever been. Now, finally, the promise of truly integrated marketing and communications is becoming a reality...

...Integration: the time is NOW.

Thanks to the democratising power of the internet and the ubiquity of digital and broadband access, the integration opportunity has at last reached tipping point and become a realistic ambition for marketers and brands of all sizes and in all sectors. Budget holders – in agencies as well as client companies – are desperately seeking suppliers who can help them take advantage of this exciting new marketing and communications landscape.

Where is the gold buried?

Although the internet in general, and the explosion of social media in particular, provides the glue to bind together a truly integrated marketing approach, it is only part of the story: there are multiple opportunities to combine offline [direct marketing, print, POS, advertising etc] and online communications with mobile, social media and other channels to create new tools and methodologies, new opportunities for creativity, for formats, for hybrid communications, cross-media, to reduce costs, to increase interaction and customisation…and this is just the start.

Meeting key buyers

Suppliers that can help marketers and their agencies and media begin to fulfil the promise of integration in the digital age face an exciting future. But where can you meet the big brands, the big budget-holders, the early-adopters and the most forward-looking agencies, creatives and media owners who will lead the charge? How can you identify integration-savvy decision-makers ready to take the next steps? Don’t worry, help is at hand...

The educational programme at mediaPro.

We put together a comprehensive free to attend programme in 7 theatres to give marketers, publishers, creatives and production the chance to see the latest innovations, and hear experts and leaders talk about their experience through informative case studies. More than 100 hours of quality content.
The 2011 programme featured the following brands:

Director, Global Media Innovation @ Unilever
Marketing Director @ More Than
Director of Client Services @ O2
Marketing Director @ Arsenal
Technical and Product Manager @ Samsung
Marketing Director @ Cartoon Network
Senior Manager @ Bridgestone
Strategy Director @ Jimmy Choo
Executive Producer @ Channel 4 / Raw TV
Marketing Director @ Vodafone
European Marketing Director @ HP
Senior VP Catalogue Marketing @ EMI Music
Brand & Marketing Director @ William Hill
Chief Executive @ Thinkbox
Director of Commercial Strategy @ News International
Marketing Director @ Boots
Marketing Director @ National Lottery/Camelot Group
Chief Executive @ IgluChief Strategy Officer @ Mediacom
eCommerce Director @ Thomas Pink
Director @ English Heritage
Leader - Business & Retail Markets @ Google 
Director of Marketing @ Universal Pictures (UK) Ltd
Marketing Director @ Links of London
MD @ Spectator
Assistant Director of Services@ Breast Cancer Care 

There are also dedicated theatres covering Digital Marketing, Lead generation and Social Media Marketing. There is also a dedicated theatre for print production and the Adobe Creative Theatre. Plus there is a dedicated programme for publishers.

What's in a stand?

• Stand Packages at mediaPro 2012 are designed to deliver additional value for all our exhibitors.
• Across a variety of channels we can provide an integrated lead generation and awareness solutions for your company.
• Speaking platform at the event
• Feature coverage on the mediaPro website
• Editorial and links in a series of special focus e-newsletters
• Show Guide listing
• Link and listing on the mediaPro website
• Free personalised tickets to invite your customers and prospects
• Access to email and postal data to run dedicated promotions for your company

Who should exhibit?

You should exhibit if you supply any of the following products or services:

• Web design and digital marketing
• Video marketing
• mobile marketing
• Email marketing
• Ecommerce Solutions
• Social media monitoring solutions
• Social media marketing
• Online PR
• Data Integration
• Direct Marketing and cross media solutions
• Catalogue services
• Creative software
• Print and pre-media Solutions
• Print media distribution
• Innovative and sustainable substrates

An integrated marketing blitz of our own

Of course, integrated marketing – and lots of it – will drive mediaPro. At the heart of all we do will be our own, custom-built Universe Database bringing together 12,000 of the key marketing and media decision makers across the UKs 3,000 top marketing spending organisations; their agencies; and the leading publishers and media and brands that produce customer catalogues

Our goal is to create a segmented pool of the biggest, the most daring and the most advanced marketers, agencies and media in the UK. A dedicated tele-marketing team and a conference quality education programme – delivered to visitors free of charge – will ensure a large and powerful audience of the early-adopters and opinion-formers from the UK`s media and marketing sector…..marketers, agencies, brands, creatives and media owners.

mediaPro will benefit from a massive promotional campaign through partners representing the best of the associations and media serving the sector. We are working with more than thirty media partners including Marketing, Campaign, Media Week, Brand Republic and Revolution to deliver a 5,000,000 impression campaign.

Incorporating direct mail, press advertising, email, digital advertising, social media and online PR, search, telemarketing and viral elements. Personalised and targeted promotions will highlight the most relevant elements of our 100 plus hour free to attend seminar and keynote programme. Multi impression and targeted to drive attendance across the UK’s leading marketers, agencies and media

Contact for more information, rates and a floor plan tom.vine@mediaproexpo.co.uk

For marketing and speaker enquiries email alexia.maycock@closerstillmedia.com