What's On
To help you find your way around this fast-changing landscape mediaPro is divided into four sub-events.
Focuses on web, mobile, video and email and the burgeoning interactive technologies that provide an increasingly sophisticated platform for creative expression and targeted audience interaction for all varieties of brands and publishers
Looks at the way in which brands and media communications come to life in this very tactile medium and are becoming increasingly integrated into many online channels creating exciting opportunities for creatives, marketers and publishers.
Explores how brands utilise the dynamic social media channel and the most popular social sites to create an intimate two-way dialogue with customers whilst listening to what their target audience really thinks of their brand, providing guidance and insight for future brand strategy.
Will show publishers and advertisers how magazine and newspaper brands can increasingly integrate content across print, digital and social media channels to access powerful communities of readers to drive revenues and measurable response.
Comprehensive educational programme with real life case studies and leading experts. You will also find more than 100 hours of seminars including keynotes on deploying, managing and measuring integrated campaigns, as well as dedicated seminar programmes covering lead generation, digital marketing, social media, production and publishing. The focus throughout is on real life case studies and explanations of best practice so you can leave with a real understanding of new ideas to put into practice. What you’ll learn: How L’Oreal transform customer experience through integrated marketing What brands including Innocent Drinks and BA have learnt about using social media How Sony and the Royal Opera House get returns form social media campaigns What makes great creative for integrated campaigns How organisations like RSPCA and Everest increase response through integrated marketing Improving analytics from Shop Direct How Adidas and Ford manage assets and ensure brand consistency How Waitrose develop eCRM programmes Using emerging media to create personal digital branded experiences How O2, Autotrader and Airmiles are benefiting from integrated marketing How Universal manage multiple agencies in a changing consumer environment The Guardian, Daily Mail, Express Group and the PPA on the future of media How Diageo integrate social media into consumer marketing Developing ideas across multimedia platforms Case studies from more than thirty real marketers facing and overcoming the same challenges as you Latest thinking from top agencies like Ogilvy, TBWA, Dare and AKQA Authorities like Professor Robert Shaw and Twitter Board member Peter Fenton on the future of brands How to develop your professional career And much much more! More than 100 leading suppliers of marketing and communications solutions are exhibiting New for 2010 the Creative Innovations Zone providing a unique opportunity to interact with the latest concepts designed to maximise the impact and lasting effectiveness of your marketing communications.
How Barclaycard, PepsiCo and Dennis Publishing develop integrated mobile strategies
