Seminar Programme

Find out how Telefónica Europe is developing a consistent strategy for using social media across multiple markets in support of the O2 commercial brand. 

Web analytics such as number of visitors and time on page, have long been used for evaluating website performance. But, those metrics are based on the quantity of visitors, not the quality. In this session Laust will introduce Engagement Analytics and how they can greatly boost online marketing effectiveness. You will learn how Engagement Analytics metrics will help you increase the quality and commitment of visitors, and how to use this data to improve web content and visitor quality.

In a world where trust is damaged if not destroyed, where brands are built and controlled by consumers not marketers, where communication is fragmented and fractious, there are new rules of customer engagement 

The last thing anyone should do is carry on following the established rules and theories of advertising, media and marketing from the last two decades. The modern consumer routinely breaks all the rules and makes a mockery of convention.   This session will deliver effective ways of operating in the Age of Dialogue.

Developing and managing an integrated communications programme to engage, educate, nurture and inform your audience, based on market insight analysis and individual preferences.

HP is one of the world’s largest technology companies. With an extensive portfolio of cutting-edge digital printing solutions, HP technology enables customers to produce innovative, high-quality print for the marketing industry, such as personalised direct mail, high-impact billboards and building wraps. With printed applications such as these playing an essential role in the integrated marketing mix, make sure you don’t miss presentations from Julia Cole, HP Indigo UK & Ireland Marketing Manager, and Paul Randall, HP EMEA Publishing Market Manager, in the Keynote theatre (1st November, 14.15 and 2nd November, 12:55) to find out how with relevancy , insight and customer data, you can ensure your campaign stands out in the marketplace.

Working with one of the most mysterious artists in rock and using  digital media platforms to open them up for fans to participate and engage in the relaunch of their remastered catalogue

The best way to ensure a truly integrated campaign is to find an idea that integrates your whole company. That defines your brand behaviour, from product development to how your delivery fleet looks. When you have this, integrated communications are just another consequence of the bigger idea

Working with the UK's biggest commercial broadcaster is a dream for any charity, but converting the opportunity into the right business outcomes takes the right multi-channel approach as well as prime-time, heart-warming, family entertainment. 

The Domino's Pizza social media story, where we began and the journey we are on.  We have a Facebook page and an active community but now what?  Who are these customer's and why are they engaging with us?  Can we turn these conversations into sales? Where does Foursquare fit in? These are some of the questions we have been working through on our journey. Join the seminar to find out more about the Domino's Pizza social story.

The critical importance of making usability accountable - the key lies in making a closer connection with ROI – UX must become fully accountable if it is to thrive. UX requires metrics to prove the concrete difference it can make so senior management can understand the vital importance of ‘understanding the why behind the what. In this session we will explain how best to achieve this with practical use case examples

Will has experience working across EMEA with large brands to maximize the impact of LinkedIn across paid, earned and owned media.  This session will cover emerging functionality from LinkedIn, such as acquiring, retaining and communicating with brand followers.  Best practices from the technology space will be referenced. 

Graeme will describe how to build a business case around a virtual world or social game, looking at the market evidence, discussing the issues involved when operating a  game online, and concluding by describing potential costs and time to market. Whilst highlighting potential revenues driven by the virtual economy.

Throughout the presentation - client examples will be used to illustrate good/bad practice.  There will also be 2 specific case studies outlining core objectives, action plan and goals achieved. Benefits of attending include gaining a clear understanding of: how to devise the right SEO strategy, getting the fundamentals right (it’s not all about Social Media!), how link building has changed, where Social Media fits into the multi-channel approach.

This session will reveal the secret to unlocking social media ROI: applying proven direct marketing techniques to social channels in order to convert anonymous fans and followers into personal, sustainable, and profitable relationships.  By moving from basic listening and mass marketing to interactive, one-to-one dialogues, social marketing programs can be more in line with consumer expectations and ultimately contribute directly to increasing corporate revenue

Learn how Breast Cancer Care developed and implemented a user centred social media strategy involving all staff at all levels.  Practical tips and concrete examples will demonstrate how you can raise awareness of your brand, increase user engagement and raise money using social media tools.

Justin will discuss the importance of understanding consumer generated media to fuel media planning.   He will explore how it can be used to understand customer behaviour through to organic planning and delivery.

To coincide with this year’s Open Championship at Royal St. George’s, Lightmaker worked with The R&A to create a multiscreen experience in order to allow fans of The Open to enjoy the event as much as those who were able to attend in person. The project was intended to put the key aspects of The Open Championship in your pocket, bring the excitement of the live event to the users, and help them to experience the unique atmosphere that The Open creates.

Learn how Expedia reached 1 million Facebook fans with the help of Efficient Frontier and Context Optional. Find out how Expedia drew out existing enthusiasts and created new ones along the way.

See how you can move from buttons and badges, to pushing content into the cloud, and all the way up to launching your own social networking site.

Despite its rapidly growing importance to business, the huge potential of social media as a resource for high-quality consumer insights remains largely untapped. The next big trend will be for companies to engage users in meaningful, collaborative conversations within social spaces.

The presentation will help attendees understand the process for creating a purpose for their online community (market research, brand advocacy, Customer loyalty etc) and the steps and level of commitment that is needed to ensure the objectives of the community are achieved.

• How have online and digital mediums changed the way that people are engaging with brands?
• How does this change the way research is conducted and used?
• The Toluna.com story – Creating the world’s first online research community. From 10,000 members in 2006 to 4 million members in 2011
• CaseStudy: The Royal Mail Online B2B Community presented by Simon Shaw from Brass.

Recent winners of the MRS/BIG Business-to-Business Research Award, marketing communications agency Brass will be presenting a case study about the successful online community they created for Royal Mail which allows them instant access to business and personal customers in order to work together to co-create new products and services.

How User Experience (UX) bridges the gap between brand promise and customer reality

Total Immersion will be presenting a selection of case studies from DM focused AR campaigns and sharing benefits.  

The digital world is awash the fads (social, apps, etc..) that 'demand' resource intensive attention. Most of these are just don't deliver a strong ROI and take focus away from the most effective ways of marketing digitally; web and email.

Orange is one of the main mobile phone networks and broadband providers in the UK. Having recently redeveloped and launched their homepage after iterative testing with WUP, Orange are developing their mobile site. Orange wished to carry out a number of iterative mobile user testing sessions on prototype designs to identify improvements before the launch of the new mobile site.

Having commissioned a series of videos and animations for Samsung’s latest handset and tablet launches, Kyle will highlight the savings that can be made when video content is used correctly. Kyle is joined by Barnaby Cook, Managing Director of Casual Films.

Media convergence has meant that marketeers need to be smarter in joining up their digital efforts with traditional channels. This case study presentation will tell the story of how an award winning iphone app harnessed the strength of core disciplines – and brought the organisation together as one.

Drawing on a range of client examples, ZCARD will demonstrate how integrating print and digital can deliver stunning results. Focusing primarily on mobile solutions, we will look at a range of simple and cost effective ways in which we have delivered effective communications with proven ROI.

English Heritage looks to the future as it pilots new ways of engaging customers within marketing and publishing.

David Bercovici, Digital Project Manager for Hachette UK, shares lessons learned from a decade of experience deploying and managing Digital Asset Management systems.

How Eurostar delivered their brand communications to the market after the rebrand.

This presentation looks at how Eurostar managed the successful implementation of their new identity and marketing communications across multiple channels and stakeholders, the positive impact this has had on brand recognition and consistency, and the secrets of Eurostar's brand management going forward. Eurostar will co-present with Brandworkz, their brand management technology partner.

This open discussion brings together some of the world's leading marketing minds from very different backgrounds. Senior executives and consultants in the vanguard of the marketing industry, they have influenced and directed the growth of global brands. Can the technology around brand management be used to re-energise a sense of brand values and brand ambassadorship? How can technology best help brands to thrive? Join the debate. 

Ian Saunders, Co-founder & Managing Director of Crystal Semantics, ad pepper's semantic advertising business will outline how the company's leading edge technologies enable it to carry out targeting of ads across the globe in multiple languages. Working with a huge range of clients from "blue chip" to small startups, ad pepper has leveraged the power of semantic targeting to deliver ads in true context and enabling clients to avoid placements alongside controversial or unsafe content. He will also present how semantic targeting can be applied within the rapidly developing Real Time Bidding sector to improve visibility and campaign performance. 

What are the fundamental and component parts of DAM? Who should train whom and why and the importance of getting the workflow, metadata and structure right to future proof the business.

Cleve Gibbon is a seasoned technologist working in the digital marketing space. Everyday is packed with finding innovative ways to squeeze the most from technology to provide tangible returns on investment for the business. The last 10 years have been all about building portals, websites, intranets, internet applications, microsites and landing pages, of varying shapes and sizes, to support integrated digital campaigns and promotions across multiple channels. His approach to marketing is simple. Think Big. Start Small. Get Results. Rinse and Repeat. This programme of Continuous Improvement has proven to be very successful when building marketing technology platforms and subsequently planning/executing/measuring digital campaigns across them. Cleve has a Doctorate in Computer Science, a Diploma in Digital Marketing, and combines the two daily to facilitate the conversation between marketing (CMO) and IT (CIO).

100% brand compliance; ads produced in seconds at a fraction of the cost; all channels, one system; real-time management intelligence data; marketing planning enabling strategic guidance

This seminar will cover the 'how to' of publishing to tablets such as the iPad. Various publications (B2C and B2B) will be showcased and impacts on the business discussed. The seminar will also include live demonstration of how to take your content and repurpose for the Tablet format via the Mag+ solution, considering in particular what is required to make this more compelling than just a page turning PDF.

For more information about Mag+ or to download their free tools for iPad App production visit:

www.Magplus.com 

Taking a well recognized brand like The Good Pub Guide into the digital world means getting to grips with new publishing tools, revenue streams, audience interaction and marketing – and then doing it again to go Mobile

Media owners now have to provide content for their readers online, on mobile and in live events.  The panel of innovative specialist media owners have successfully experimented in new publishing channels and are prepared to share what they have learnt.  Pick up tips for your own media business and ask questions of these pioneering publishers. 

The popularity of tablet devices such as the iPad presents a huge opportunity to publishers. However this is not without potential complexity and cost. In this presentation we will explore how digital publishing can complement rather than compete with classic publishing

Boden are a mail order clothing retailer based in London. Trading since 1991 they now operate in the UK, USA, Germany and Austria selling quality clothes for the whole family and believe in making their customers feel, as well as look, great. As an online retailer and mail order company they share highly competitive marketing space with hundreds of other brands. The biggest challenge they face in this market is to constantly develop their communications so that they catch the customer’s attention, create an immediate emotional connection and entice them with products and offers they cannot resist. Darron Gregory, Director of Insight & Innovation at Howard Hunt Group will take you through the award winning journey of how Boden have embraced the intelligent use of data to create highly relevant and highly personalised communications that truly engages with the customer, through to their adventures into successful multichannel techniques…

The increasing importance of data-driven targeting in the digital environment is a key driver in the rapid growth of online display advertising. This panel brings together experts from the agency, publisher, technology and data worlds to discuss how the use of data is changing online advertising and the challenges and opportunities data driven marketing brings to the digital industry.   

This rapid fire presentation provides actionable strategies for generating new business and higher response rates through successful sales, usage and implementation of cross-media marketing services. Topics include personalized print, email, mobile marketing, video marketing, QR codes, image personalization, pricing, partnering, promotion, training and more.    

Email marketing is an invaluable tool for lead generation, but how many of you are aware of how cost-effective it can be for your organisation if it’s done properly?  In this session, we take a look at how you can avoid the common mistakes and start converting those leads and increasing that all-important ROI.

What is the future for direct mail in this digital age? In this fast paced presentation Precision make the compelling case for it supported by real life examples of how to make it work, generate better results and integrate mail with digital marketing. If Apple have just launched their own hybrid mail app…

The customer journey is becoming more and more complex, and marketers have an ever-increasing amount of data at their fingertips.  Join this session to hear how Sky turned their data in to effective customer intelligence to achieve their ambitious growth target of rising from 6m – 10m customers by the end of 2010. Through Sky’s story, you will learn;

• How to successfully translate data, analysis and research into usable insight
• How such insight can change your customer perspective
• The most effective methods to optimise multi-channel marketing opportunities

In this session, you will learn how eCircle have worked with Center Parcs to effectively use email as a core element of their single customer strategy.

Learn how:

• Center Parcs, together with eCircle, have created a multi-channel lifecycle programme which is unique to every customer
• Data is managed to create a single view of the customer across all touch points, empowering people to personalise their brand experience across every channel
• Social activity has become a fundamental part of the email programme to create a multi-channel customer experience

100% brand compliance; ads produced in seconds at a fraction of the cost; all channels, one system; real-time management intelligence data; marketing planning enabling strategic guidance

LOVEFilM are at the forefront of channel delivery in the entertainment sector. As customers want content delivered in different ways, LOVEFiLM needs to review and adapt its business to react to this - to retain and expand. It also needs to find ways to excite new customers as its service becomes more relevant to them. Similarly, LOVEFilM's use of marketing channels needs to adapt to not only meet the demands of its new parent (Amazon), but also the demands of its customers as they want to interact with LOVEFILM "everywhere".  Russell Morris from LOVEFiLM and Darron Gregory from The Howard Hunt Group explain how LOVEFiLM uses channel mix at the moment, and what its plans are for the future as it coordinates delivery with marketing. Together they look at the balance across channels and how LOVEFiLM uses data to optimise its contact strategy.

How focussing on building deeper relationships with the customer across a range of media has helped MORE TH>N to become the financial services success story of the past decade.

The surge of technology innovations over the last decade has had a profound effect on all media.   For the TV industry, initial fear about what damage the internet might inflict on it has given way to excitement about how they can use this amazing technology to expand and enhance their services.  But will viewers be as excited?

HP is one of the world’s largest technology companies. With an extensive portfolio of cutting-edge digital printing solutions, HP technology enables customers to produce innovative, high-quality print for the marketing industry, such as personalised direct mail, high-impact billboards and building wraps. With printed applications such as these playing an essential role in the integrated marketing mix, make sure you don’t miss presentations from Julia Cole, HP Indigo UK & Ireland Marketing Manager, and Paul Randall, HP EMEA Publishing Market Manager, in the Keynote theatre (1st November, 14.15 and 2nd November, 12:55) to find out how with relevancy , insight and customer data, you can ensure your campaign stands out in the marketplace.

I will take a look at some of the best examples of truly integrated communications thinking from around the world and prompt the question as to whether the UK really do still lead the communications planning space or is it another thing invented here but that we can no longer claim to be the best at?

This seminar will cover the 'how to' of publishing to tablets such as the iPad. Various publications (B2C and B2B) will be showcased and impacts on the business discussed. The seminar will also include live demonstration of how to take your content and repurpose for the Tablet format via the Mag+ solution, considering in particular what is required to make this more compelling than just a page turning PDF. For more information about Mag+ or to download their free tools for iPad App production visit: www.Magplus.com 

The lives of women in the 21st Century are very diverse, Boots as a brand appeals to all women in the UK. How then do we leverage all media channels to most effectively have great conversations with our customers.

Multi-channel’ isn’t just another new buzzword in the marketer’s already weighty dictionary; it’s an absolute essential practice in a landscape that’s as rich and diverse as your customers. Leading digital agency, I Spy’s Managing Director Nick Jones will demonstrate how to integrate each of the facets of your marketing arsenal to drive traffic both online and in-store. Speaking alongside Caroline Rolfe, Head of Online who will present a case study on Links of London. 

With the proliferation of media business needs to think differently about how we plan our communications, interact and engage with our consumers. This session will look at the effectiveness of a 360 approach to communications planning, media neutral planning models, key considerations when  planning, the channel ‘halo’ effect, marketing ROI, budget optimisation and channel attribution

Play.com doubled their fan base in a few weeks after taking social media management in-house. This session will cover how Play.com did this through earned media and how they are now building a social marketing database that tracks the importance of every fan in helping spread their campaigns and offers.

What do Jesus, Justin Bieber and Manchester United have in common? Two things: tattoos on the arms of their most passionate fans, and leadership of the like-economy on Facebook. Can brands learn to elicit similar passion and trust in their customers? And should they be swapping sales funnels for the funnel of love?

Find out how TM Lewin are using social media to engage customers, explore new markets and give their audience behind the scenes access to their business through social media. 

British Airways and bigmouthmedia have worked together for a number of years in an ever-evolving search campaign that continuously changes to suit the market needs. Most recently the partnership has focused on aligning search with brand communications to ensure a more consistent message throughout the different online and offline channels. This session will go over the planning and execution stages of an aligned search and brand communications strategy, pinpointing the main challenges and opportunities and providing some practical examples of successful initiatives. The presentation will also touch on other brand-related and innovative search projects that are being worked on at the moment.

Many high-profile brands – from Qantas to Nestle, Asda to John Lewis – have recently borne the brunt of social media backlashes.   So how can brands manage their online communities through a crisis or social media attack?  

Performance or CPA marketing is now an established digital marketing medium. Driving sales in excess of £5bn in 2010 the channel is a breeding ground for digital innovation, encompassing all forms of online marketing from paid search to email. With the arrival of mobile this session will look at how the performance channel is working with a range of new technology companies delivering innovative client solutions bridging the gap between offline and online.

From zero to millions.  Examples and insights into how social media captures the heart and minds in very different ways.

The gaming industry has undergone a rapid expansion over the last ten years, the last two years have seen a big reshuffling of the deck however with new channels and products pushing old icons off the centre of the stage. What's new and what's next?

Title: 

Underwired Amaze is the UK's leading eCRM specialist, specialising in evidence-based marketing using email, mobile, social media and the web, with a particular emphasis on providing recession-proofing for brands.  This presentation by Felix Velarde FRSA FIDM, one of the pioneers of internet marketing and eCRM course leader for the Institute of Direct & Digital Marketing, outlines the strategies used by FMCG giant McCain Foods to convert customers into active engagers. The case study will show how segmented tone of voice is being used in campaigns to create conversion rates of up to 24%.

James Mulligan, Account Manager, Context Optional will discuss how “Charlotte Russ”, a US retail chain, managed to implement a successful social marketing campaign focusing on the integration of in-store and online with mobile. A 10 day push to drive fans to their stores resulted in a double-digit increase on both Facebook and their mobile database. In this session delegates will discover how to successfully drive calls to action using mobile, how to reach consumers outside of their core group of shoppers and learn how to drive in-store traffic and sales with a successful mobile campaign.

Young audiences are flocking to virtual worlds to enjoy a more direct and immersive experience with their favourite characters.  Brands can attract new fans, build loyalty AND create revenue streams. This session will examine the opportunities for brands, highlighting Horrible Histories World as a live case study.

The inside story of how 12 friends started a completely unique new business model, in the biggest recession since 1929, and built a £20m company. In less than 3 years.

Eaglemoss conducted their first social media campaign in 2011 to help promote the launch of their Baked & Delicious collection, and it proved a great success. This session will look in more detail about Eaglemoss’s objectives and strategy with an analysis of what worked, what we learned and what the future holds for social media marketing in the partwork publishing business.

Grant Muckle, Managing Director of I Spy Labs will showcase a case study of their recent work with On The Beach. Through using Upcast a Facebook Ad Management technology I Spy Labs has been able to prove the effectiveness of Facebook advertising as the first click in the path to conversion, and look at ways in which brands can make the most of the medium.

Email and social should be the cornerstones of your digital marketing strategy but all too often ‘share this’ is the extent of the integration.  In this seminar Marc will demonstrate all that is possible using some thought provoking examples to illustrate his points, you’ll leave with some actionable ideas that you can put into place as soon you are back in the office.

Thomas Pink, the luxury retailer, initially launched its online video channel Pink TV in October 2009. Since then over 135,000 people have viewed video content from the brand heritage films to how-to tie a bow tie. The retailer has worked closely with the multichannel video agency Adjust Your Set to grow the strategy and create a seamless customer journey across the website, from product videos to the homepage player, to mobile and print campaigns. Together they will discuss how the video solution has developed and will continue to evolve to reach an increasingly connected customer.

This session will reveal how organisations can create personalised, unique customer interactions and reinforce messaging across digital channels to influence purchase decisions and result in sales. Greater share of consumer spend is awarded to organisations that can create unforgettable customer experiences where every interaction contributes to a dialogue between a prospect/customer and the organisation.

An opportunity to hear about WWF's 50th anniversary communications programme. An integrated mix of events, promotions, campaigns, outdoor, online engagement, special products and PR has seen the famous Panda on the streets to help the public connect with the organisation's vision for a future where people and nature thrive.

The web is so full of potential and yet many brands don't maximise brand thinking or incorporate brand experience sufficiently into website design.

Are the words you put out on the web, mobile, email or social media really working?

Is your copywriting making or saving you money? Solving usability problems? Lowering customer effort, or increasing satisfaction?

Have you ever tested how text alone might be used to improve conversion rates? Or lower form drop offs?

This speech will show you how a simple line of copy might encourage customers to self-help instead of running up call centre bills, give you more information about themselves, or simply start interacting online with your company or brand?

Brands have to change their approach to survive in this new environment, and charities in particular need to ensure they are able to evolve rapidly. Scott Jacobson, Director of Marketing, Communications and Fundraising at St John Ambulance can discuss how to meet the challenges and the ensuing benefits to the organisation and the public. Scott will include  examples from St John Ambulance’s award winning integrated campaign, ‘Life Lost’.

Digital and social governance is fast becoming one of the biggest issues multi-national corporations face. Strategy needs to be coordinated centrally, ensuring brand consistency across territories, yet must be flexible enough to adapt to local markets and leverage constantly emerging digital channels.  Working with some of Europe’s largest organisations, such as Lexus, Dyson, Toyota, Henri Lloyd, Dr Oetker and Bridgestone, Amaze has gathered powerful insights into the challenges faced by brands with multi-market and digital strategies.

With growing expectations from customers and avid users of digital channels for simple and easy ways to understand complex information why should you only have a traditional view of your financial services products online? Wouldn’t it be better if you could gain insight from your spending habits, understand more about what your financial health is and wouldn’t this lead to customers making better financial decisions? These are all questions we asked ourselves and the answer to them was Lloyds TSB Money Manager

Focussing on the in-store retail environment, this session follows the journey of a digital asset managed in a DAM system through to being an interactive component of consumer management.  A visual presentation using ADAM Digital Asset Management, and Q-Matic Customer Flow software, integrated by HintTech.

The British Army is an organisation with a rich and long history. It is made up of a complex structure of Corps and Regiments, many with long-standing traditions and different ways of operating. With many strands to its activities, from operational duties across the globe to ongoing recruitment and training, it was an organisation with issues of consistent communication. This presentation looks at the Army’s digital communications strategy and reveals how its complex and disparate brand has been unified, structured and made accessible.

As we rapidly move towards a linked data web, what role does meta play in the microworlds?

DAM leaders look at the role of asset management across a whole spectrum of new technologies, channels and into the internet of things.

As any merchandiser would agree, consistent colour is a vital part of branding. And when you are a blue chip retailer with global revenues in the billions, you demand the very highest levels of quality and uniformity in your commercial packaging. Marks and Spencer & Mellow Colour talk about their technology-led approach to maintaining brand colour across borders.

Find out how big brand owners such as Stanley Black&Decker, AB InBev, DSM and many more maximized their marketing efficiency with something as visionary as MEP.

Capital Group have been using Mediawide's Brandmark solution for nearly a decade, after a major upgrade last year, Glenn Bailey along with Capital Groups Jim Ditch, will show how the company has kept his existing customers happy, whilst gaining new customers due to the new feature set, workflow options and interactivity of the new editor.

In-store is dead. Long live the Retail Media Channel 

The retail revolution is upon us. Taking the store to the footfall and enhancing the customer journey and shopper experience along the way.

Developing a better understanding of the new moments of truth and moments of influence. 

Learning how today’s customer journey guides consumers to the critical points of brand convergence and purchase. 

The story of how Time Out, with new investment, and a centralised content database, is using the power of its web reach to launch new digital-only products worldwide on mobile, tablet and social platforms, and developing its business into transactions

How the Daily Telegraph is starting to integrate traditional print with Mobile to enhance and measure the readers experience.

This seminar will cover the 'how to' of publishing to tablets such as the iPad. Various publications (B2C and B2B) will be showcased and impacts on the business discussed. The seminar will also include live demonstration of how to take your content and repurpose for the Tablet format via the Mag+ solution, considering in particular what is required to make this more compelling than just a page turning PDF. For more information about Mag+ or to download their free tools for iPad App production visit: www.Magplus.com 

In this social, mobile, access everything, anywhere, anytime world, how can email compete? In this presentation you'll hear about how to make email trendy again using mobile, social, sleek automation and targeting.

Business and professional customers will pay for online services that provide must-have content, especially if the content is embodied in compelling products that integrate with their workflow, making them more effective and saving time and money -  as the XpertHR experience proves

HeathWallace discusses how to get your audience online at the point of sale, engage them online and convert them to prospects.

The popularity of tablet devices such as the iPad presents a huge opportunity to publishers. However this is not without potential complexity and cost. In this presentation we will explore how digital publishing can complement rather than compete with classic publishing

David has more than 30 years' experience in business and professional media, having started out as journalist with Metal Bulletin and Reuters before joining Lloyds of London Press (LLP) as Editor of Lloyd's List. He became CEO of LLP after a 3i-backed management buyout of the business in 1995. He floated LLP on the London Stock Exchange in 1998 before merging it with IBC Group to create Informa where he became CEO. At Informa David oversaw the merger with Taylor & Francis and the acquisitions of PJB Publications, IIR and Datamonitor and many smaller businesses in a decade which saw a ten-fold growth in the size of the company. David left Informa in 2008  to join Emap on its acquisition by Apax Partners and Guardian Media Group. After leading the business for three years he left earlier this year and is now an independent media adviser and non executive for a number of media businesses in digital content and face to face events. He has also served as Managing Director of The Lancet and as Non Executive Chairman of John Brown Media.

Case study on product range launch within Independent Pharmacy channel across multiple European markets. Session will cover project process, market considerations, and the direct marketing and viral approach taken in the UK. 

Introduces a new technology, web intelligence, and explains how this B2B application is used within their marketing disciplines.  How it is integrated into their digital and traditional marketing strategy; how it enables the organisation to drive sales, grow revenue, target their marketing better and gain competitive edge

Few marketing mediums can deliver your message like the laser like precision-targeting of an integrated direct marketing campaign. Explosive Marketing combines a multi-channel approach to customer dialogue with loyalty best practice, utilising innovative technology to deliver unprecedented results. We’ll demonstrate how we achieve measurable ROI and add serious value to the marketing campaigns of the brands with which we work

Katya will explore real-life examples of delivering tailored content through research, design and analytics tools that provide real-time personalisation. 

The single customer view in a multichannel world  – how mobility and integration could be the keys to unlocking the power of your customer data in a world of endless opportunity

Your new DM campaign: It’s sleek. Stylish. Sophisticated. And it just went out to 100,000 people who couldn’t care less. FileMaker’s Tony Speakman takes a look at how a technological revolution is helping to put hard science behind modern marketing, create a new level of customer understanding and put an end to the days of CRM calamities forever. 

The majority of discussion around NFC is around Mobile Payments and ticketing. Nokia believes that there are shorter-term, more interesting, and possibly more profitable ways of engaging your customers with NFC campaigns.

Data analysis has come a long way from being used to fulfil direct mail activity and campaign results reporting. It is now central in driving companies’ marketing strategies 

In this session you will discover an insider’s view of where the email industry is going with live examples of the areas email marketers should be developing to take their strategy to the next level. Understand how populist media channels such as Social and Mobile are changing how we think about email marketing, and how bespoke, exciting new technologies will change the way email is perceived, improving the user experience and forever separating the progressive brands from the insignificant masses 

In this presentation, we shall share real-life examples showing how Circdata’s customers are able to cross market subscriptions, events, ancillary services and merchandise using a single customer view. 

This interactive presentation from document processing experts Docuplus and Crawford Technologies explains why and how bills are certainly not boring when it comes to marketing.  Unless  99% open rates and clients viewing promotional messages for an average of 1-3 minutes, aren’t of interest?