Print MediaPro
Print mediaPro
Looks at the way in which brands and media communications come to life in this very tactile medium and how they can be increasingly integrated into many online channels providing challenges and exciting opportunities for creatives, marketers and publishers.
Print mediaPro will address the technology developments in physical offline communication, developments in technology that can transform the pre-media process and workflows, campaign and asset management, proofing and brand compliance, digital printing and personalisation, sustainability and marketing services procurement.
Who should attend print mediaPro?
From Brands
Advertising & Marketing Services
Marketing Procurement
From Publishers
Creatives and Designers
Production
Publishers
From Agencies
Creative Services
Creatives and Designers
What will you see and hear at Print mediaPro?
Print & Pre-media Production
Hear how to increase quality and maintain consistency whilst reducing time and costs across multi-channel touch points.
- Offline and Online Integration
- Colour Management
- Proofing
- Pre media workflow automation
- Advertising and publishing workflows
- Digital Asset Management
- Sustainability
- Translation software
- PDF's
- Image Management
- Campaign Management Software
- Marketing Services Procurement
- Offshoring
- Latest print and finishing technologies
Lead Generation and Direct Marketing Programme
Focus will be on creating and optimising campaign effectiveness through leveraging the power of data and building personal relationships with customers.
- Digital Printing and Personalisation for direct marketing
- Transpromotional & Transactional variable printing
- How to run environmentally sustainable lead generation campaigns
- Customer Insights & Research
- Using technology to develop customer relations and understanding
Adobe Creative Design Programme
A programme of demonstrations and tutorials about Adobe Creative Suite software, new releases and plug-ins to aid creativity in web, digital and print.
- Delivering innovative ideas in print - web - interactive - mobile
- Design tools for creative integration
- Web design and development
- Using production tools to create engaging content
- Design and deliver across media
- Speeding up then print production workflow
Creative Innovations Programme
Interact with the latest concepts designed to maximise the impact and lasting effectiveness of your media and marketing communications.
- Electronic Paper
- Mock up Technology
- Creative Substrates and Printed Solutions
