Media
Why publishers should attend mediaPro 2011
MediaPro has created a unique event designed to help all those involved in magazine and newspaper publishing take their publications across social, digital and print channels to create truly integrated advertising opportunities and grow readership online and offline.
Why advertisers should attend mediaPro 2011
MediaPro 2011 is also for advertisers to hear how magazine and newspaper brands are increasingly integrating content across print, digital and social media channels to access powerful communities of readers that can drive brand awareness, increase revenues and measure response.
Who should attend mediaPro 2011?
From Publishers
All those involved in the creation, production, management and circulation of magazines and newspapers including
- Publishers
- Editors
- Creatives
- Production
- Circulation
From Brands and Agencies
- Marketing Directors and Managers
- Agency Account Directors
- Agency Buyers and Planners
What will you see and hear at mediaPro 2011?
For Publishers, Editors, Circulation Management and for Marketers and Agency Account Managers, Buyers and Planners
Key areas covered at the 2010 event:
Discover how with multi-channel solutions publishers are an essential communication vehicle for brands
- The future of publishing - The debate
- Electronic publishing - iPads - apps - digital editions- webinars - blogs - social
- Integrated publishing across online and offline
- iPads - bringing publications to life
- Delivering brand communications through integrated consumer publishing channels
- Integrated B2B publishing
- Maximising the buying power of magazine communities
- Paywalls- changing the readership and advertising model
- Circulation marketing
- Sustainability
For all creatives involved in magazine and newspaper publishing
Key areas covered at the 2010 event:
Adobe Creative Design Programme
A programme of demonstrations and tutorials about Adobe Creative Suite software, new releases and plug-ins to aid creativity in web, digital and print
- Delivering innovative ideas in print - web - interactive - mobile
- Design tools for creative integration
- Web design and development
- Using production tools to create engaging content
- Design and deliver across media
- Creating and editing 3D and motion-based content
- Integrating - web analytics - business marketing diagnostics - campaign planning
- Speeding up then print production workflow
- How to make phone apps
For all those involved in magazine and newspaper production
Print & Pre media Production 2010 Programme
Hear how to increase quality and maintain consistency whilst reducing time and costs across multi-channel touch points.
- Offline and Online Integration
- Colour Management
- Proofing
- Pre media workflow automation
- Advertising and publishing workflows
- Digital Asset Management
- Sustainability
- Translation software
- PDF's
- Image Management
- Campaign Management Software
- Marketing Services Procurement
- Offshoring
- Latest print and finishing technolgies
Publishing mediaPro is a unique two way event designed for both advertisers and publishers to explore the challenges and opportunities that exist within this media channel.
Publishing mediaPro will bring together all the relevant elements of mediaPro 2011 to show publishers and advertisers how magazine and newspaper brands are increasingly integrating content across print, digital and social media channels to access powerful communities of readers that can drive brand awareness, increase revenues and measure response.
Developing advertising and readership opportunities
Through an educational seminar programme and supported by an exhibition of leading technology suppliers Publishing mediaPro will help publishers develop social, digital and print media channels to create truly integrated advertising opportunities and grow readership online and offline.
