Marketing

Why marketers should attend mediaPro 2010

The web has transformed the way brand managers, marketers and their agencies communicate online and the rapid development of social media has created new opportunities in permission marketing, self-segmentation, narrowcast audiences and third party endorsements.

mediaPro 2010 will help you cut through the hype to understand how to develop your communication strategy, deliver growth, improve return on investment, build data and measure response.

Click here to register now for FREE entry to the show.

Some of the things for marketers to see and hear about at mediaPro 2010

  • Harnessing and monitoring social media
  • Integrating social media into your brand communication strategy
  • Focus on Facebook and other social network sites
  • Developing relevant pre-roll video content for campaigns across PC's and mobile
  • Direct marketing and lead generation
  • Digital marketing

Who should attend mediaPro 2010?

  • Marketing Directors and Managers
  • Brand Managers
  • Digital Marketing Managers
  • Direct Marketing Managers
  • Channel Managers
  • Product Managers
  • Advertising Managers
  • PR Directors and Managers
  • Marketing Services Directors and Managers
  • Marketing Procurement

What will you see and hear at mediaPro 2010?

Integrated Marketing Communications Key Note Programme

Thought leadership presentations from industry experts on why to adopt an integrated approach and how to deploy, manage and track it.

  • Is an integrated marketing communications strategy the Holy Grail? What can be achieved now and what will be possible
  • Deploying an integrated marcoms strategy across multiple touchpoints including -catalogues - brochures- direct mail - out of home – in store - packaging - PR - press advertising
  • Tracking integrated marketing communication effectiveness
  • GAP analysis of organisational expectations and capabilities
  • Think Global Act Local. Controlling brand equity across an integrated marketing campaign

Digital Programme

Showcase the latest in web and digital media solutions including:

  • DAM / BAM / MRM – how to manage your content assets across channels and geographies
  • How search fits in to an integrated marketing strategy
  • Using Video in marketing
  • Web Analytics
  • Search & navigation Tools
  • Online Advertising
  • Secure payments
  • Paid For Search
  • e-tailing
  • e-catalogues and e-brochures

Lead Generation and Direct Marketing Programme

Focus will be on creating and optimising campaign effectiveness through leveraging the power of data and building personal relationships with customers

  • How to drive value with List Management and using Mailing House & Fulfilment
  • PURL's (Personalised Web Pages)
  • Digital Printing and Personalisation
  • Transpromotional & Transactional
  • Integrating email marketing with offline, online and social channels
  • How to run sustainable lead generation campaigns
  • Email marketing
  • Telemarketing
  • Customer Analytics & Data Analysis
  • Database Integration and developing an holistic understanding of customers
  • Customer Insights & Research
  • Using technology to develop customer relations and understanding

Social Media Programme

Harnessing social media to increase brand engagement and transform communication with customers, and increase reach

  • How to manage and monitor your online reputation
  • Measuring the effectiveness of social media activities
  • Incorporating social media – for marketers and media owners
  • The opportunities and obstacles of implementing a social media strategy
  • How to monetise the social web.
  • Engagement and Conversion Strategies
  • Repurpose User Generated content online & offline
  • Enterprise Social Media
  • Social Media eCommerce
  • Social Publishing and Engagement, Crowdsourcing & Community Sites
  • Social Display Advertising
  • Branded Applications

Focus on Facebook Programme – a dedicated programme looking at how the biggest social media site of them all can help marketers and brand owners. What to avoid and what works.

Publishing Programme

  • How multi-channel publishing offers an essential communication vehicle for brands and a brighter future for publishers
  • iPads - bringing publications to life
  • Maximising the buying power of magazine communities
  • Paywalls- changing the readership and advertising model

Print & Pre-media Production

  • Managing production workflows for offline and online convergence
  • Can campaign management software reduce time to market and control brand equity?
  • How can procurement deliver ROI without stifling creativity and production standards?

Creative Design Innovations

  • Delivering innovative ideas in print - web - interactive - mobile
  • Creating and editing 3D and motion-based content
  • Integrating - web analytics - business marketing diagnostics - campaign planning
  • How to make phone apps

Creative Media Innovations

  • A unique opportunity to interact with the latest concepts designed to maximise the impact and lasting effectiveness of your marketing communications.
  • Augmented reality – the next big thing in cross platform communications
  • Point - and - find mobile
  • Mock up technologies for brands
  • Creative Substrates and Printed Solutions