Marketing
Why marketers should attend mediaPro 2011
The web has transformed the way brand managers, marketers and their agencies communicate online and the rapid development of social media has created new opportunities in permission marketing, self-segmentation, narrowcast audiences and third party endorsements.
mediaPro 2011 will help you cut through the hype to understand how to develop your communication strategy, deliver growth, improve return on investment, build data and measure response.
Who should attend mediaPro 2011?
- Marketing Directors and Managers
- Brand Managers
- Digital Marketing Managers
- Direct Marketing Managers
- Channel Managers
- Product Managers
- Advertising Managers
- PR Directors and Managers
- Marketing Services Directors and Managers
- Marketing Procurement
What will you see and hear at mediaPro 2011?
More than one hundred suppliers of solutions for marketing professionals covering print, digital and social media. Plus a creative innovations zone where you will find the latest ideas for creating impactful and engaging campaigns.
At the heart of mediaPro is the best speaker programme for marketers looking to learn from peers and industry experts. Hosted in eight theatres it covers everything from integrated marketing keynotes, lead generation, social media and digital marketing.
Highlights from the 2010 event include: How L’Oreal transform customer experience through integrated marketing What brands including Innocent Drinks and BA have learnt about using social media How Sony and the Royal Opera House get returns form social media campaigns What makes great creative for integrated campaigns How organisations like RSPCA and Everest increase response through integrated marketing Improving analytics from Shop Direct How Adidas and Ford manage assets and ensure brand consistency How Waitrose develop eCRM programmes How Barclaycard, PepsiCo and Dennis Publishing develop integrated mobile strategies Using emerging media to create personal digital branded experiences How O2, Autotrader and Airmiles are benefiting from integrated marketing How Universal manage multiple agencies in a changing consumer environment The Guardian, Daily Mail, Express Group and the PPA on the future of media How Diageo integrate social media into consumer marketing Developing ideas across multimedia platforms Case studies from more than thirty real marketers facing and overcoming the same challenges as you Latest thinking from top agencies like Ogilvy, TBWA, Dare and AKQA Authorities like Professor Robert Shaw and Twitter Board member Peter Fenton on the future of brands How to develop your professional career And much much more! Registration and the 2011 programme will be live soon so check back for updates!
