Marketing Plan

An integrated marketing blitz of our own

Of course, integrated marketing – and lots of it – will drive mediaPro. At the heart of all we do will be our own, custom-built Universe Database bringing together 12,000 of the key marketing and media decision makers across the UKs 1000 top spending press advertisers, the 1000 brands most active on major social media sites, the 1000 leading digital advertisers and the 1000 biggest users of direct mail; their agencies; and the leading publishers and media owners including all publishers of print magazines with over 30,000 circulation; the 500 leading brands that produce customer catalogues; the brands that make the greatest use of out of home and owners of sites generating more than 100,000 unique visitors a month.

Our goal is to create a segmented pool of the biggest, the most daring and the most advanced marketers, agencies and media in the UK. A dedicated tele-marketing team and a conference quality education programme – delivered to visitors free of charge – will ensure a large and powerful audience of the early-adopters and opinion-formers from the UK`s media and marketing sector…..marketers, agencies, brands, creatives and media owners.

MediaPro will benefit from a massive promotional campaign through partners representing the best of the associations and media serving the sector. we are working with more than thirty media partners including Marketing, Campaign, Media Week, Brand Republic and Revolution to deliver a 6,000,000 plus impression campaign.

Incorporating direct mail, press advertising, email, digital advertising, social media and online PR, search, telemarketing and viral elements. Personalised and targeted promotions will highlight the most relevant elements of our 100 plus hour free to attend seminar and keynote programme. Multi impression and targeted to drive attendance across the UK’s leading marketers, agencies and media.

Who's coming to mediaPro 2011?

Last year's attendance: 33% Creative Agencies, 35% Client side organisations, 32% Media and Publishing.

Our intensive new survey of marketers, agencies and their media shows that they don't want just another "blue-sky" event which is why mediaPro is about the art of the possible – it aims to cut through the hype and demystify the jargon. mediaPro will feature real case-studies, cutting edge technologies and applications; original thinkers who are also doers; stuff that can actually make a difference.

Our research shows:

80% of respondents are looking to increase cross-media integration

94% plan to integrate campaigns across a mix of online and offline channels

73% are interested in technology to manage integrated media and marketing campaigns

75% want to see case-studies of real-life multi-channel campaigns

67% want to see content focused on developing media channels including social media, video and mobile

88% of respondents plan to attend mediaPro 2011.

Who's going to attend?

From Brands:

Marketing, Brand Management

Heads of Online Marketing and Digital

Marketing Services and Production

Marketing Procurement

From Agencies:

Buyers, Planners, Account Directors

Creative and Design

Creative Services, Production

From Media:

Publishers, Editors

Creative and Production

Circulation and Marketing

If you would like to be a part of this campaign, please contact Alexia Maycock.