Rory Sutherland
17/06/2010
Rory Sutherland Vice-Chairman, Ogilvy Group UK will discuss how the agency group have built successful global campaigns on a philosophy of the Big Ideal, where all brand communications across all channels are part of an overarching aspirational thought. This provides consistency in positioning and tone while allowing maximum creative freedom for the individual disciplines that express the brand. Further keynotes will be announced soon.
