Agencies

Why advertising and creative agencies should attend mediaPro 2010?

Campaign management

MediaPro 2010 will look at managing and monitoring both online and offline campaigns to create integrated solutions for clients. Through case studies, thought leadership insights and expert panels' mediaPro will look at all aspects affecting account management as well media planning and buying across social, digital and print media.

Creative Innovations

mediaPro 2010 will also show creatives how to deliver innovative ideas to print – web – interactive and mobile. You will also discover more about integrating web analytics – business marketing diagnostics and campaign planning directly into your creative output.

Who should attend mediaPro 2010?

  • Account Directors
  • Buyers & Planners
  • Creatives & Designers
  • Production & Creative Services

What will you see and hear at mediaPro 2010?

For Account Directors, Buyers & Planners within full service agencies, direct marketing agencies, digital agencies.

Key areas covered

Integrating marketing campaigns

Thought leadership presentations from industry experts on why to adopt an integrated approach and how to deploy, manage and track it.

  • Is an integrated marketing communications strategy the Holy Grail? What can be achieved now and what will be possible
  • Deploying an integrated marcoms strategy across multiple touchpoints including -catalogues - brochures- direct mail - out of home – in store - packaging - PR - press advertising
  • Tracking integrated marketing communication effectiveness
  • Think Global Act Local. Controlling brand equity across an integrated marketing campaign

Digital

Showcasing the latest in web and digital media solutions including:

  • DAM / BAM / MRM – how to manage your clients content assets across channels and geographies
  • How search fits in to an integrated marketing strategy
  • Using Video in marketing
  • Web Analytics
  • Search & navigation Tools
  • Online Advertising
  • Secure payments
  • Paid For Search
  • e-tailing
  • e-catalogues and e-brochures

Lead Generation and Direct Marketing Programme

Focus will be on creating and optimising campaign effectiveness through leveraging the power of data and building personal relationships with customers

  • PURL's (Personalised Web Pages)
  • Digital Printing and Personalisation for direct mail
  • Integrating email marketing with offline, online and social channels
  • How to run sustainable lead generation campaigns
  • Customer Analytics & Data Analysis
  • Customer Insights & Research

Social Media Programme

Harnessing social media to increase brand engagement and transform communication with customers, and increase reach

  • How to help manage and monitor your clients online reputation
  • Measuring the effectiveness of social media activities
  • Incorporating social media into brand communications
  • The opportunities and obstacles of implementing a social media strategy
  • Engagement and Conversion Strategies
  • Repurpose User Generated content online & offline
  • Enterprise Social Media
  • Social Media eCommerce
  • Social Publishing and Engagement, Crowdsourcing & Community Sites
  • Social Display Advertising
  • Branded Applications

Focus on Facebook Programme – a dedicated programme looking at how the biggest social media site of them all can help marketers and brand owners. What to avoid and what works.

For all creatives and designers

Key areas covered

Adobe Creative Design Programme

A programme of demonstrations and tutorials about Adobe Creative Suite software, new releases and plug-ins to aid creativity in web, digital and print

  • Delivering innovative ideas in print - web - interactive - mobile
  • Design tools for creative integration
  • Web design and development
  • Using production tools to create engaging content
  • Design and deliver across media
  • Creating and editing 3D and motion-based content
  • Integrating - web analytics - business marketing diagnostics - campaign planning
  • Speeding up then print production workflow
  • How to make phone apps

For all those involved in the production of creative services

Print & Pre media Production Programme

Hear how to increase quality and maintain consistency whilst reducing time and costs across multi-channel touch points.

  • Offline and Online Integration
  • Colour Management
  • Proofing
  • Pre media workflow automation
  • Advertising and publishing workflows
  • Digital Asset Management
  • Sustainability
  • Translation software
  • PDF's
  • Image Management
  • Campaign Management Software
  • Marketing Services Procurement
  • Offshoring
  • Latest print and finishing technologies
Click here to register now for your FREE entry to the show!